Notes on AI search and attribution
Practical guides for businesses and agencies on measuring, and earning, the customers AI assistants send.
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Is Semrush accurate? Why your rank tracker and Search Console disagree
The “poisoned” Google results Semrush confirmed, and a 5-minute check for any ranking drop.
Does ChatGPT use Google or Bing for search?
What OpenAI has confirmed, what tests found, and the six checks that get your business into ChatGPT search.
How do you connect GA4 to ChatGPT?
Three ways to get GA4 data into ChatGPT, eight prompts that work, and how to check the answers.
Gemini rank tracker: how to track whether Gemini names your business
A free monthly method with ten questions, the Gemini tracking tools compared, and how to measure the visits.
Perplexity rank tracker: how to track where you appear in Perplexity
The free 10-question method with a template, the paid tools compared, and a real check.
Can you track Google AI Mode and AI Overviews traffic?
What GA4 and Search Console’s AI report show, what they hide, and a monthly routine.
What does utm_source=chatgpt.com mean?
The tag ChatGPT adds to your links: what it is, where to see it and what it misses.
From “AI sent 40 visitors” to “do this next”
The new Home card that turns 90 days of AI data into a short to-do list.
How to see which SmartMoving leads came from ChatGPT
Connect with one key and AI assistants show up as referral sources in SmartMoving.
How to get AI leads into Jobber, Housecall Pro and ServiceTitan
Leads arrive in your field service software already tagged “ChatGPT”.
Compare your website with a competitor’s in about 20 seconds
The same site audit, run on their website, with a list of where they beat you.
A site audit for AI search: the checks that matter and how to fix them
Five areas, around forty checks, and a “fix these first” list in plain English.
LocalBusiness schema: how to tell AI exactly who you are
Fill in a short form and get the code that states your name, address, phone and hours.
llms.txt for local businesses: what it is, plus a free maker
An honest look at the new file for AI assistants, and a tool that writes yours.
How do you get your business recommended by ChatGPT?
What helps a local business get named, what nobody can promise, and how to check the leads.
Which of your pages does ChatGPT send visitors to?
See where AI lands people on your site, and which landing pages win the lead.
When do customers contact you? Your busiest days and hours
A day-by-hour map of visits and contacts, so you know when to be ready.
How to track WhatsApp and phone leads that came from ChatGPT
Calls and chats are the leads attribution loses. Three ways to get them back.
Visibility went up. Did revenue? How to close the loop on AI search
Mentions are not money. How to connect being recommended to being paid.
Website analytics a busy owner can read in a minute
Visitors, sources, top pages and time on site, without learning GA4.
Is ChatGPT replacing Google? What the 2026 data says
Search engines still get 5.7× the visits of AI tools. What that means, and what to check.
The Which AI Sent API: AI leads and revenue in your own tools
Pull AI visits, leads and revenue into Sheets, Looker Studio and client reports.
How to track ChatGPT leads in HubSpot
The AI Referrals source, the leads it misses, and how to tie them to deals.
Why every AI attribution tool undercounts
The five blind spots, and why a minimum is the number you can defend.
How to see which WooCommerce orders came from ChatGPT
WooCommerce’s Origin column, GA4 and a plugin, and what each one misses.
How to tell if ChatGPT is sending you customers
The three signals to look for, and why your analytics probably hide them.
“How did you hear about us?”: the most valuable question you’re not asking
How one form field catches the customers AI sends you by phone.
Confirmed vs Declared: reading an AI attribution report
What each label means and which numbers to trust.
Guides and tools
AI search attribution
What it is and how to measure the customers AI sends you.
Track ChatGPT traffic, leads and sales
The free GA4 method, its limits, and what to do about them.
AI traffic in GA4
The AI Assistant channel, a custom channel for every assistant, and AI conversions.
AI traffic reference
What ChatGPT, Gemini, Perplexity, Claude, Copilot and others send your analytics.
AI referral regex generator
Copy-ready regex for GA4, Tag Manager and Looker Studio.
AI traffic ROI calculator
Estimate what your AI visitors are worth.
AI visibility vs AI attribution
Two different jobs, and which one you need.
Which AI Sent vs GA4
An honest comparison, including where GA4 wins.
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