Blog

Notes on AI search and attribution

Practical guides for businesses and agencies. Our first articles are on the way.

Coming soon

How to tell if ChatGPT is sending you customers

The three signals to look for, and why your analytics probably hide them.

Coming soon

“How did you hear about us?”: the most valuable question you’re not asking

How one form field catches the customers AI sends you by phone.

Coming soon

Confirmed vs Declared: reading an AI attribution report

What each label means and which numbers to trust.

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