Which of your pages does ChatGPT send visitors to?
Short answer: AI assistants link to the page that best answers the question, which is often a service, pricing or reviews page and not your home page. Which AI Sent’s Best pages for AI tool lists every page AI assistants sent people to in the last 90 days, which assistant sent them, and how many of those visitors became leads and booked jobs.
Why the landing page matters more with AI
Someone who asks ChatGPT “how much does a two-bedroom move cost in Austin” gets an answer with sources. If your pricing page is one of them and they click it, that page is their first impression. They skipped your home page, your slogan and your hero photo. If the pricing page has no phone number and no quote button, you’ve earned the hardest part, the recommendation, and lost the lead on the easy part.
What the tool shows
| Column | Meaning |
|---|---|
| Page | The first page the visitor saw after arriving from an AI assistant |
| AI visitors | How many arrived there in the last 90 days |
| Mostly from | The assistants that sent them, for example ChatGPT 23 · Perplexity 6 |
| All visitors | Everyone who arrived on that page, from AI or anywhere else |
| Leads from AI, Booked | How many of the AI visitors got in touch, and how many booked |
Above the table, a short summary points at what stands out: the page that gets the most AI visitors, the one that wins the most leads, and any page with plenty of AI visitors and no leads.
What to do with it
Your winning page
Keep it fresh. Current prices or price ranges, the areas you cover, recent reviews, and a short questions-and-answers section. Assistants quote pages like this, so the more directly it answers real questions, the more it gets cited.
A busy page with no leads
This is usually a layout problem, not a traffic problem. Add a tap-to-call number and one clear button near the top. If it’s a reviews or blog page, add a line that says what to do next.
A page you expected and don’t see
If AI never sends anyone to your long-distance page, assistants may not be finding it or may not consider it a good answer. Check it in the site audit, and look at who gets named in AI visibility for that question.
How a lead is tied to a page
A lead is counted on the page where that person first arrived from an AI assistant, even if they came back a few days later to send the form. Leads you only know about because the customer told you (“I found you on ChatGPT”) can’t be tied to a page, so they’re counted in your totals and left out of this table.
Where to find it
Open Tools → Best pages for AI. Visitor counts are on every plan. Leads and bookings per page are part of the paid plans. The same data feeds the What to do next card on your Home page.
AI landing pages
Can I see which page ChatGPT linked to?
Yes. When a visitor arrives from ChatGPT, the first page they open on your website is the page they were sent to. Which AI Sent records it and groups visitors by landing page and by assistant.
Does GA4 show AI landing pages?
GA4 can show landing pages for sessions whose referrer is an AI assistant, if you build that report. It does not connect those sessions to booked jobs and revenue without extra setup.
Why do AI visitors land on inner pages and not my home page?
Assistants link to the page that best answers the specific question asked, such as pricing, a service or reviews.
Which plan includes Best pages for AI?
AI visitors per page are available on every plan. Leads and bookings per page are part of the paid plans.
Find the page AI sends your customers to
Connect your website and open Best pages for AI in Tools.