AI traffic ROI calculator: what are your AI visitors worth?
Estimate the monthly revenue behind your ChatGPT, Gemini and Perplexity traffic, and the customers your analytics can’t see. It takes 30 seconds and there’s no sign-up.
How to fill it in
- AI visits: in GA4, Reports → Acquisition → Traffic acquisition, AI Assistant channel, last 30 days. Add Perplexity and Claude from Session source if they sit under Referral (how).
- Visit-to-lead rate: your site-wide form or checkout conversion rate is a fair starting point. AI visitors often convert better because they arrive with a recommendation.
- Lead-to-customer rate and value: from your CRM or books. For service businesses, use the average booked job.
- Unseen AI customers: people who asked an AI and then called or searched your name. Start at 1 (one unseen for each tracked) if most customers phone. Use 0.3 for online stores. Then measure it: asking “How did you first hear about us?” gives you the real ratio.
From estimate to evidence
The biggest unknown in this calculator is the last input. It’s also the one that matters most for phone-led businesses. Which AI Sent measures it directly: tracked AI visits become Confirmed leads, customers who say they found you through AI become Declared leads, and won jobs turn both into AI revenue you can show. How AI search attribution works.
Calculator questions
Where do I find my AI visits?
In GA4’s Traffic acquisition report under the AI Assistant channel, or by filtering Session source for chatgpt.com, perplexity.ai, gemini.google.com, claude.ai and copilot.microsoft.com.
Do AI visitors convert better than Google visitors?
Often, because they arrive with a specific recommendation, but it varies by business. Measure it on your own site before relying on it.
Why include customers analytics can’t see?
Many people act on an AI recommendation by phoning or searching your name. Those customers are real revenue that no analytics tool attributes to AI.
See what AI is already sending you
Connect your website in one click, add one question to your form, and see AI leads and revenue with the evidence for each.