Ahrefs Brand Radar alternatives: 6 tools compared on price and what they track
Brand Radar is one of the strongest AI visibility tools, and one of the priciest once you want every AI model. Here is what it costs, what it doesn’t do, and which alternative fits which job.
The short answer
If you want Brand Radar’s job for less (tracking how often AI answers mention you), look at Semrush AI Visibility Toolkit ($99/mo), Peec AI (from $95/mo), LLMrefs ($79/mo) or Otterly.AI (from about $29/mo). If you want to know whether AI actually sends you customers, that is a different job: Which AI Sent records the visits, leads and revenue each AI assistant sends you, from free. Many teams use one tool of each kind.
What Ahrefs Brand Radar does, and what it costs
Brand Radar runs real search questions through AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot (Claude on custom prompts) and counts how often your brand is mentioned or cited, your share of voice against competitors, and estimated impressions. Its index covers 516 million prompts, so you can look up any brand with no setup.
| Brand Radar option | Price (29 Oct 2026) | Best for |
|---|---|---|
| Custom Prompts | From $50/mo; $699/mo for all AI models | Tracking your own buyer questions daily |
| AI Visibility Index | $199/mo (+ $0.02 per check over the limit) | Benchmarking well-known brands and categories |
| Included with paid Ahrefs plans | 5 / 10 / 20 prompts a day on Lite / Standard / Advanced | Light tracking if you already pay for Ahrefs |
Two limits matter when choosing. Ahrefs says the index “may have limited coverage for brands with little or no search volume”, so small and local businesses often see little data. And Brand Radar measures mentions, not customers: it won’t tell you how many leads or sales ChatGPT sent you.
The alternatives side by side
| Tool | What it tracks | Starting price | Free option |
|---|---|---|---|
| Semrush AI Visibility Toolkit | AI mentions, prompt tracking, competitor research, AI site audit | $99/mo per domain | No trial on the toolkit |
| Peec AI | Visibility, position, sentiment and sources across AI models | $95/mo (Pro $245, Advanced $495) | No |
| LLMrefs | Prompt and keyword tracking across AI answers | $79/mo | 7-day trial |
| Otterly.AI | Prompt-level monitoring and citations | About $29/mo (third-party reviews) | Trial |
| Profound | Enterprise AI visibility and agent analytics | Sales-led enterprise plans | 7-day trial |
| Which AI Sent | Visits, leads and revenue from each AI assistant, labelled Confirmed / Declared / Assisted; weekly ChatGPT recommendation check | $20/mo (Pro $50, Agency $100) | Free plan, no card |
Which alternative to pick
- You already use Semrush: the AI Visibility Toolkit is the natural swap. It sits next to the SEO data you already have.
- You want more AI models and sentiment for less than $699: Peec AI covers the main models on every plan and adds sentiment and source analysis.
- You want the lowest price for prompt tracking: Otterly.AI or LLMrefs.
- You are a large brand with a budget: Profound, or stay with Brand Radar’s index.
- You need to prove AI brings in customers: Which AI Sent. It follows each AI visitor to the form, booking or sale, and adds a “How did you first hear about us?” answer for people who read an AI answer and came back later. See AI attribution vs AI visibility.
Why visibility and attribution are different jobs
A visibility tool asks AI a question and records the answer. It can show you are mentioned in 40% of answers, but not whether anyone acted on it. An attribution tool sits on your website and records what happens next: the visit from chatgpt.com, the quote request, the booked job. Google Analytics now groups some AI visits into their own channel, but it can’t label a lead or catch the customer who phoned after asking ChatGPT. That gap is what AI search attribution fills.
See also: Semrush AI Visibility Toolkit review · AI visibility tracking tools compared · the best AI attribution tools · free ChatGPT visibility checker.
Prices for Ahrefs, Semrush, Peec AI and LLMrefs were read on each company’s own website on 29 October 2026. Otterly.AI’s page could not be read that day, so its price comes from third-party reviews. Profound’s plans are from its site as checked in October 2026. Prices change; check before you buy. Spotted something out of date? Tell us and we’ll fix it.
Ahrefs Brand Radar questions
How much does Ahrefs Brand Radar cost?
On 29 October 2026 the Ahrefs page listed Custom Prompts from $50 a month ($699 a month for all AI models) and the AI Visibility Index at $199 a month. Paid Ahrefs plans include a small daily prompt quota: 5 on Lite, 10 on Standard, 20 on Advanced.
Is there a free alternative to Ahrefs Brand Radar?
Partly. Ahrefs offers a free AI visibility checker, and Which AI Sent has a free plan that records AI visits from ChatGPT, Gemini, Perplexity, Claude and Copilot. Neither replaces a full prompt index.
What is the cheapest Ahrefs Brand Radar alternative?
For prompt tracking, third-party reviews list Otterly.AI from about $29 a month, and LLMrefs is $79 a month with a 7-day trial. For measuring the visits and leads AI sends you, Which AI Sent starts free, with paid plans from $20 a month.
Does Ahrefs Brand Radar show leads or revenue from AI?
No. It measures mentions, citations, share of voice and estimated impressions. Ahrefs Web Analytics can show which pages get AI traffic, but leads and revenue per AI assistant need an attribution tool.
See what AI is already sending you
Connect your website in one click and see the visits, leads and revenue from ChatGPT, Gemini, Perplexity, Claude and Copilot.