How to track Gemini traffic and leads on Squarespace

Gemini reaches a Squarespace site in three ways: a click in the Gemini app or on gemini.google.com, a click on a source in Google's AI Overviews or AI Mode, or a phone call from someone who read your name in an answer. Squarespace's analytics can see only the first, and one Squarespace setting can quietly switch it off.

Step 1: Check the crawler box before you look at any numbers

Open the Settings panel and click Crawlers. If Block known artificial intelligence crawlers is ticked, Squarespace adds a list of AI bots to your robots.txt file. Its help article names the bots on that list, and Google-Extended is one of them. Google-Extended is the token Google reads to decide whether your pages may be used to ground answers in the Gemini apps, so with the box ticked you are asking Google to leave your pages out of Gemini. Google says the token doesn't affect normal Search rankings, so nothing else changes and the cost is easy to miss. The box is all-or-nothing: Squarespace says it can't block only some bots or some pages. If you ticked it to keep your work out of AI training, you are also asking to be left out of Gemini's answers.

Step 2: Find gemini.google.com in Traffic sources

1. Open the Analytics panel, click Traffic, then click Traffic sources.
2. Set the date range to 90 days; a single month on a small site can look empty.
3. Click the arrow beside Referral and look for gemini.google.com. Very old shared chats can still arrive from bard.google.com.
4. Then open Search and look there too. Squarespace describes Search as organic traffic from Google and other search engines, and it doesn't say which channel a google.com subdomain like Gemini's goes into.

Click the arrow beside the Gemini source to see the paths under it, which are the pages people landed on.

Step 3: Account for the gemini tag and the Android app

Since around 30 September 2026 some links in Gemini answers carry utm_source=gemini. Squarespace's help explains campaign tracking only for links made with its own URL Builder, not tags added by someone else. If you see a source called plain gemini anywhere in the table, add it to the gemini.google.com count. Taps in the Gemini app on Android often arrive with no referrer at all, and Squarespace counts a visit with no referring page as Direct.

Step 4: Read AI Overviews in Search keywords, not Traffic sources

Clicks from AI Overviews and AI Mode come from google.com, so they sit in the Search channel with every other Google click. The nearest view Squarespace offers is Analytics → Traffic → Search keywords, on the Google tab, once your site is verified with Google Search Console. Long, question-style keywords with many impressions and few clicks are often the searches where an AI answer sat above your link. Our post on tracking Google AI Mode traffic covers what Search Console itself reports.

Step 5: Test Gemini in AI Visibility, then compare with real visits

The SEO/AI Visibility panel runs prompts against ChatGPT or Gemini and marks each one Mentioned or Not mentioned, with your position. Under AI Visibility, click Check results, tick Gemini, and run your branded and non-branded prompts. It works on version 7.1 sites in English, and each run uses AI credits. This tells you whether Gemini names you for the questions you chose. It doesn't count visitors. Put it next to the Gemini rows from step 2: if Gemini mentions you often and the visits stay at zero, the answer probably names you without a link people click, and phone calls are the likelier result.

What Squarespace shows for Gemini, and what it misses

For orders, Squarespace credits Revenue to the last click, so a shopper who found you in Gemini and bought after a later Google search is credited to Search. Our post on why AI attribution undercounts explains why every assistant leaves these gaps.

Other assistants to check

In the same Referral list, look for chatgpt.com, perplexity.ai, copilot.microsoft.com and claude.ai. The crawler box also blocks GPTBot and ClaudeBot; see ChatGPT traffic on Squarespace and Perplexity traffic on Squarespace. The general Gemini tracking guide explains how the Gemini app differs from AI Overviews and AI Mode.

Counting Gemini leads on Squarespace with Which AI Sent

Which AI Sent works on Squarespace with one line of code pasted in Settings → Advanced → Code Injection → Header (Code Injection needs a Squarespace plan that includes it). It gives Gemini its own row, separate from Google search, reads both the gemini.google.com referrer and the gemini tag, and follows each visit to the form submission or order it led to. It also records each customer's answer to “How did you first hear about us?”, so people who saw you in Gemini and phoned are counted too, marked Declared instead of Confirmed. See all integrations.