Which AI Sent vs LeadJourney: full attribution or AI only?
LeadJourney tracks every marketing channel for teams that spend on ads. Which AI Sent tracks one thing well: the customers AI assistants send. Here is how they differ.
Summary
Choose LeadJourney if you spend real money on Meta, Google or LinkedIn ads and need multi-touch attribution across every channel, call tracking and deep CRM sync. Choose Which AI Sent if your question is narrower, “is AI sending us customers, and how many?”, and you want an answer today for $0 to $100 a month.
Side by side
| LeadJourney | Which AI Sent | |
|---|---|---|
| Scope | Every channel: paid ads, organic, offline and AI sources | AI assistants, plus everyday website analytics |
| Attribution model | Multi-touch: first click, last click, linear and more | Evidence labels: Confirmed, Declared, Assisted |
| Ad platforms | Yes: Meta, Google Ads, LinkedIn, Microsoft, TikTok and more | No |
| Call tracking | Yes, with phone number management | No. Calls are logged in one click or arrive from your CRM |
| CRM sync | More: HubSpot, Salesforce, Pipedrive, Zoho, Dynamics 365 | HubSpot, GoHighLevel, Zapier, Make, webhooks |
| Customers who never clicked | Through call tracking and CRM data | “How did you first hear about us?” on forms and calls, shown as Declared |
| Does ChatGPT recommend you? | Not its focus | Weekly check |
| Getting started | Demo call or 14-day free trial | Self-serve: one click on WordPress, Wix and Google Tag Manager |
| Free plan | No | Yes: one website, AI traffic, no card |
| Paid plans | Priced by marketing spend: from €103/month (billed yearly, up to €5,000 spend a month) | Flat: $20, $50 or $100 a month |
Where LeadJourney is the better tool
- You buy ads. If most of your leads come from paid campaigns, you need to see every touchpoint, and LeadJourney is built for that. We are not.
- You need automatic call tracking. It has it today. We don’t.
- You run Salesforce, Pipedrive or Zoho. It syncs with them directly.
Where Which AI Sent is the better tool
- You don’t run a large ad budget. A local mover or dentist doesn’t need multi-touch models. They need to know whether ChatGPT is sending customers.
- You want it working in minutes. No demo call and no tracking plan.
- Price matters. Our most expensive plan costs less than LeadJourney’s lowest.
- You want AI counted carefully. Every AI lead shows its evidence, and the total is a minimum you can defend.
See also: the best AI attribution tools compared · Which AI Sent vs GA4 · AI attribution vs AI visibility.
Competitor details were taken from each company’s public website on 7 October 2026. Prices and features change; check their site before you decide. Spotted something out of date? Tell us and we’ll fix it.
LeadJourney comparison questions
Does Which AI Sent replace LeadJourney?
No. LeadJourney is full marketing attribution across ads, organic and offline channels. Which AI Sent only measures customers from AI assistants, and does that for a much lower price.
Does Which AI Sent have call tracking?
Not automatic call tracking. Phone leads are logged in one click with the customer’s answer to “How did you first hear about us?”, or arrive from your CRM. LeadJourney includes call tracking.
Which is cheaper?
Which AI Sent: free for one website, then $20, $50 or $100 a month. LeadJourney is priced by marketing spend and starts at €103 a month billed yearly.
See what AI is already sending you
Connect your website in one click, add one question to your form, and see AI leads and revenue with the evidence for each.