Which AI Sent vs Finseo: visibility platform or attribution tool?

Summary

Choose Finseo if you are a brand or in-house team that wants prompt tracking across many AI models, competitor analysis and attribution in one platform, and you have the budget for it. Choose Which AI Sent if you mainly want to know which leads and revenue came from AI, you want to be running today without a demo call, and you would rather start free.

Side by side

	Finseo	Which AI Sent
Main job	AI visibility: how often and where AI models mention your brand	AI attribution: which leads, bookings and revenue AI sent
Prompt and competitor tracking	Far more: 50 or more tracked prompts, 14+ AI platforms, competitor analysis	A weekly check of whether ChatGPT recommends you
Attribution method	“How did you hear about us?” answers plus GA4 or Piwik PRO revenue matching	Own tracking script plus “How did you first hear about us?”, with a Confirmed, Declared or Assisted label on each lead
Needs GA4	Used for revenue matching	No
Native connections	More: HubSpot, Salesforce, Typeform, Jotform, Calendly, Stripe, Shopify, WooCommerce, Shopware	WordPress, WooCommerce, Wix, Google Tag Manager, HubSpot, GoHighLevel, Zapier, Make, webhooks
Reports	White-label reports	Private view-only dashboard per client (Agency), CSV export, read-only API
Typical customer	Large brands and their teams	Local and service businesses, small stores, marketing agencies
Free plan	No. 7 days free on the Starter plan	Yes: one website, AI traffic, no card
Paid plans	From €84/month; the next plan is €479/month	From $20/month; Pro $50/month; Agency $100/month

Where Finseo is the better tool

• You need serious visibility tracking. If your main question is “how do AI models talk about us compared with competitors?”, Finseo does far more than we do.
• You run Salesforce, Shopify or Stripe. It connects to them directly.
• You need white-label reports for stakeholders or clients.

Where Which AI Sent is the better tool

• You care about customers more than mentions. Visibility tells you AI talks about you. Attribution tells you whether that turned into money. We explain the difference in AI attribution vs AI visibility.
• You want proof for every number. Each AI lead carries its evidence label, and Google AI Overviews clicks are never guessed into the AI column.
• You are a small business or a small agency. Setup is one click and the price starts at $0.

Plenty of teams could sensibly use both: a visibility platform to work on being recommended, and attribution to check that it pays.

See also: the best AI attribution tools compared · Which AI Sent vs GA4 · AI attribution vs AI visibility.

Competitor details were taken from each company’s public website on 7 October 2026. Prices and features change; check their site before you decide. Spotted something out of date? Tell us and we’ll fix it.